Wear this!

We all need clothing. When it’s not to keep you warm, it’s at least to be legally compliant with public law. Nonetheless. what we are doing now has nothing to do anymore with basic needs. Fine feathers make fine birds, ok, but that doesn’t mean you have to change your feathers every freaking 5 seconds. It definitely doesn’t mean you have to fake till you make mit cheap show off’s that will least a night out.

Yet, try to watch an American movie and find a personage that is wearing the same outfit twice. It’s easier to find Wally in that movie. Oh and did you know we have 52 seasons now. Vivaldi himself would rotate in his grave if he could see this. That is why I want to convince you do a pledge with me:

I won’t buy out of greed,

Only when I need.

But when I choose

especially clothing, accessories and shoes,

I will do so second-hand

or go for a sustainable brand. 

I hope you like my little pledge poem :-). Next question is now: Where to buy when you have to? Down below, you can find a list that will help you shop online without guilt. You can also find and follow these on the Sustainable Fashion Pinterest page. Keep in mind: Local is best +  Second hand is best =  Local second-hand is perfect. Thus, try to find local (online) vintage/ second-hand first. No success? Maybe international online second hand shops? Only when you can’t find what you need and like, you go shopping for new. Try local ethical shops and local craftsman shops. Still empty-handed? Go for sustainable online and remember that those are great/ better than mainstream, but they aren’t perfect, still. Also keep in mind the difference in meaning of

Ethical Fashion – concerns human rights.

Sustainable Fashion – concerns the environment.

Slow Fashion – concerns the clothing piece itself.

Most brands down below do some of all of that. Plus words get mixed. If you really want to get to the bottom of a brand, check their sustainability report.

Online Vintage & Second Hand Shops

Multi Category Brands

  • Patagonia: Functional – Awesome sports brand aiming to build the best product, without causing unnecessary harm while using business to inspire and implementing solutions to the environmental crisis. They have made the best jacket ever made. This is the only jacket I have and it’s suits every type of weather and style.
  • Miss Green: Casual – elegant dresses, fancy trousers, nice tops and warm knits. Each item being comfortable, soft, personal and of high eco quality.
  • EcoMono: Modern – I guess the widest range of clothing from business to fitness that are made sustainable on all levels.
  • Nicole Bridger: Classic – Nicole is creating lifestyle products and conversation that support ethical and inspired living. She doesn’t believe in fashion. She is right.
  • Kow Tow: Modern & Classic – A conscious label with a strong design philosophy and innate sense of comfort. Described as minimalist and effortless.
  • Fällräven: Functional – Embracing the Swedish mindset in full, their goal is to create a healthier outdoor life, now and for future generations by making functional, timeless and long-lasting outdoor equipment.
  • Thought: Boho & Basic – Clothing made of naturally grown bamboo, cotton, wool and hemp while they mind the environment on every step they take.
  • Edun: High End – Their mission has been to source sustainable production and encourage trade in Africa by mixing its creative vision with the richness and positivity of this fast-growing continent.
  • Beaumont: Modern  – two collections a year along with a collection of accessories that encompass the brands clean look and contemporary styling.
  • Outerknown: Casual – Means Wear by the one and only Kelly Slater. He created this brand to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way. Also collaborating with Levi’s for Levi’s Wellthread.
  • Studio Lux: Classic and Casual – a Dutch brand made in their own factory with women empowerment projects and social enterprises that are based in Kathmandu, Nepal. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German. Fashion should be fun for everyone.
  • Goature: Basic & Casual – Two Dutch girls from the countryside on a mission offering affordable, organic and cruelty-free basics.
  • Arkins: Modern & Classic. Made in a local factory in the heart of Manhattan’s Garment District to produce small batches, keeping styles exclusive and to reduce waste. They also make a lot of styles on a made-to-order basis in-house.
  • Komodo: Boho and Basic – A pioneer brand designing a variety of beautiful collections with the best available eco fabrics and carefully tailored using traditional skills in clean and fair factories
  • Eileen Fisher: Modern & Classic – A woman on a mission. 30 years of embracing simplicity, sustainability and great design.
  • Armed Angels: Modern & Classic – These Germans combine fair working conditions and sustainable, high quality materials with beautiful design. Instead of chasing the latest trends they focus on modern, contemporary collections.
  • Krochet Kids: Casual – Those kids provide life-changing job opportunities to women in need. With each purchase you make they introduce you to the woman who made your product and invite you to visit her online profile to learn more about her.
  • Everlane: Modern & Classic – Clothing that is designed to last plus exceptional quality, ethical factories and radical transparency.
  • People Tree: Casual – With a wall full of certifications they pride themselves on social and environmental best practice.
  • Thinking Mu: Modern & Casual – It’s a sustainable fashion brand for non-conformists and people who passionately believe that life is to be enjoyed and, above all, respected.

Single Category Brands

  • Mud Jeans : did you know you can lease your jeans and buy second-hand ones?
  • Nudie Jeans: jeans made of 100% and strong proponent of wear and tear. Bring your old to one of the repair shops when done. They sell second-hand, too.
  • Kings of Indigo: a jeans brand with the ultimate goal to be the number one sustainable jeans brand in the world. Triple-3 proponents with great how to videos. They also af second-hand and some sustainable knitwear.
  • Swedish Stockings: Get yourself some high quality stockings without regret. Stockings are probably the disposable within fashion. These two Swedish girls together created a forerunner in sustainably produced nylon stockings, made of recycled year.
  • Josea: With the factory in Germany the result is fair and sustainable swim wear with a great function, oh and leggings!
  • Ten Trees: from hoodies to outdoor, they plant trees with the money everywhere
  • Boobs: Ethical and comfortable well-needed clothing for when nursing.
  • Mirabelle Jewelery: gorgeous jewelery from sustainable sources
  • Mat & Nat: In my opinion the best classic and sustainable bag collection out there,
  • Hoodlamp: Cruelty free, sustainable jackets made of hemp.
  • Vaute: Stylish coats and sweaters. Vaute stands for Haute + Vegan supporting business practices that are sustainable, scalable, and create positive results for the world.
  • Granny’s Finest: Knitwear accessories knitted by well talented granny’s living next door.
  • I love Mr. Mittens: Each garment is hand knitted with love by Stephanie and her team!
  • Artipoppe: Stunning  baby wraps woven in the Netherlands. For the materials they make use of specific expertise.


  • Vaude: As of now, the most sustainable functional boots out there.
  • Native: Functional wear, certified by PETA as an approved vegan
  • Bobbies Paris: A variety of high quality shoes, where real craftmanship is still alive
  • The People’s Movement: Sneakers and accessories made of eco-conscious materials with up-cycled plastic bags cleaned from Bali.
  • Keep Company: Vegan sneakers produced in factories audited by international, third-party non-profits who monitor ethical working conditions.
  • Veja: Sneakers that are sustainable in various ways, including vegan shoes.
  • Oliberté: A sustainable brand for especially boots supporting workers’ rights in sub-Saharan Africa.
  • Birkenstock: Sandals and boots with anatomical shaped footed made according strict ethical and social rules.
  • Ethletic: Converse and Vans style, but fair trade, vegan and sustainable.
  • Nisolo: Classic leather shoes to push the fashion industry in a more sustainable direction–where success is based on more than just offering the cheapest price. They also make nice jewelery and bags.

Caring Selling, and Other Tips

  • Do you have a high and bag that could need a care treatment. Send it to The Handbag Spa!
  • You can also sell you clothing via the online Vintage/Second Hand shops or eBay yourself.
  • Cashmere is the best, you can wear it in any season. It will cheap you just at the right temperature. But you have to take care of Cashmere and related fabrics. Take your time before you ruin your clothing.
  • When you want jeans, go for dry jeans and start your wear & tear cycle. It’s a thing. When you do this right with a good brand, you probably can sell it for a lot of money to afterwards.
  • Don’t forget Etsy! You can find lot’s of one man handmade local things including clothing, bags and accessories. Just have a good look at the description. Think of cool Etsy sellers like the one selling Refillable leather journals.
  • Have you ever tried a clothing swab party with you friends? It’s awesome. Beyond being economical, eco-friendly, and an excuse to clean out your closet, a swap party with friends is far more fun than a yard sale with strangers.
  • If you still haven’t found what you need and like, which might actually be almost impossible, than your last resort might be the ethical collections of Big Fashion brands like H&M and  Mango. I personally don’t like doing it because you support a brand that is not overall supportive of sustainability. It feels like they offer those collections just to answer a trendy need to make more money. Plus you’re sending the wrong message buying from a fast fashion company and showing off these labels.

I will keep this post up and living. Do you have any tips or recommendations I should add to this list?

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